25 Spills
Perennials 25th Anniversary
PROJECT OVERVIEW:
Perennials celebrates 25 years of living fearlessly with luxury performance fabrics, rugs and accessories. I concepted the idea to have 25 spills for 25 years to showcase a variety of messes that the performance fabrics and rugs are made to handle. Campaign will be promoted across all channels - print publication,
digital, social, email, and paid social channels.
Role: Art Director
Art directed photoshoot, designed content for print, digital, email and paid social channels.
Social Media
Instagram Posts
Designed and posted a spill a day during the month of May, the birthday month, leading up to the big anniversary celebration on May 25th.
Instagram Stories:
Designed engaging content such as voting and 'this or that' stories that increased engagement and click through rates.
Photo Art Direction
Print Ad Shots
Art directed shots and styled props to achieve the main photos used for the 25th Anniversary campaign.
